For advertisers
The MediaOne viewer is designed to deliver TV commercials and rich-media ads to Australian Internet users, combining the creative power of video and the interactive power of the Internet so advertisers can effectively engage targeted online communities.
The viewer has standard media player controls plus additional functionality designed to encourage interactivity, including:
- Mute
- Volume control
- Pause
- Replay
- Close
To give greater exposure to your product message, the viewer also includes details of further information, and viral elements, including:
- A customised text message that appears below the main screen
- A menu of up to five options that allows the viewer to find out more about the brand or the product offer OR a link through to a website or micro-site
- Mandatory Information button
- Information about this advertisement
- Information about platform nine
- Email a friend the advertisement link
- Bookmark the advertisement for viewing again at a later time.
For publishers
The MediaOne viewer is designed to deliver TV commercials and rich-media Flash advertisements to Australian Internet users. The viewer is a simple and effective product for publishers to gain valuable advertising revenue from their website.
platform nine delivers advertisements in the MediaOne format to specific programs across the syndicated network. A program may be a whole site (Cosmo) or a section of a site (Australian Women's Weekly Food). A super program is made up of many sites or site sections eg. Beauty Super Program contains Cosmo Beauty and Australian Women's Weekly Beauty.
The MediaOne viewer floats over the site page as a separate layer. When it is not playing it is not there — all website visitors will see is the small transparent MediaOne viewer tab on the edge of the page.
A publisher can choose where on the page to place the viewer — on the right or left hand sides, top or bottom of the page.
The MediaOne viewer is usually a maximum of 1MB. The pages of the website will always download completely before any scheduled MediaOne advertisement begins to load in the latent unused bandwidth.
