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More Australians are spending more time online than ever before. The Internet now makes up 15 percent* of Australians' media time and with 64 percent** of Australian home Internet users going online via broadband, people are exploring an increasing range of sites.
Now the Internet is so closely woven into our daily lives it's both a challenge and an opportunity for advertisers and publishers alike. Advertisers need to consider how broadly they should reach out to deliver their message but can also target specific interest groups with niche opportunities. For publishers, advertising is a proven revenue model online but reaching potential clients with your audience information and delivering and executing campaigns can take significant resources.
platform nine brings together a marketplace of advertisers and publishers to create a simple, seamless way to make the most of this exciting media trend. Contact a platform nine account executive or read more about the benefits for advertisers and the benefits for publishers.
* Roy Morgan Single Source Oct 2004 to Sept 2005
** Nielsen NetRatings Sept 2005
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