Finding your target audience when they're using a major online network is easy, but what about the rest of their time online? As people spend more time on the Internet they explore more, discovering sites reflecting their interests. platform nine enables you to deliver a targeted message to this engaged audience across a broad range of websites.

• Reach targeted consumers across a range of sites with specific interest areas.
• Plan across a day part strategy with solus, high impact placements.
• Easily convert existing television creative for economies of scale across your media strategy.
• Analyse your campaign, tracking brand engagement through to dialogue.

The MediaOne viewer is designed to deliver TV commercials and rich-media ads to Australian Internet users, combining the creative power of video and the interactive power of the Internet so advertisers can effectively engage targeted online communities.

Click here to demo the MediaOne viewer

The viewer has standard media player controls plus additional functionality designed to encourage interactivity, including:

• Mute
• Volume control
• Pause
• Replay
• Close

To give greater exposure to your product message, the viewer also includes details of further information, and viral elements, including:

• A customised text message that appears below the main screen
• A menu of up to five options that allows the viewer to find out more about the brand or the product offer OR a link through to a website or micro-site
• Mandatory Information button
• Information about this advertisement
• Information about platform nine
• Email a friend the advertisement link
• Bookmark the advertisement for viewing again at a later time.

Advertisers buy solus fixed-rate hourly time slots across programs or super programs within the platform nine network. A program may be a whole site (Cosmo) or a section of a site (Australian Women's Weekly Food). A super program is made up of many sites or site sections eg. Beauty Super Program contains Cosmo Beauty and Australian Women's Weekly Beauty. The time slots are frequency capped at one impact per user. Advertisers are given a forecast of impacts per time slot, enabling them to plan reach across their campaign.

A platform nine account manager will work with you to plan a schedule across programs or super programs to meet your specific campaign objectives.



Platform nine prepare a detailed campaign analysis to enable advertisers to measure the effectiveness of the campaign through a number of metrics including:
Opportunity to see:

• Cost per second of advertising exposure
• Average number of seconds per viewing
• Average number of seconds per user

Opportunity to interact:

• Response
• Dialogue

If required, platform nine can assist with creative and production services for advertisers. nine pixels is an online creative and production studio which creates innovative campaigns that deliver on a brand's promise. Click here for more information on nine pixels.


Click here for full advertiser terms and conditions.